FOR SERVICE PROVIDERS & HOSPITALITY BRANDS
Make the first impression count
You bring the vision; I build the visual foundation. Together, we’ll capture your distinct energy, clarify your message, and build a strong, intentional brand and easy-to-use website that makes choosing your services an easy decision.
Your brand and website should work overtime for you
With an intentional visual foundation in place, your online presence works just as hard as you do, turning curious visitors into loyal clients and customers.
01 / Visuals That Bring Value
We’ll build a polished, cohesive visual style so your services shine across your branding, website, and socials. No matter where customers find you, they’ll have the same seamless, high-quality experience.
02 / Make Buying Simple
A website shouldn’t confuse visitors. We organize your services, sharpen your words, and design layouts that guide people straight to booking or buying without friction.
03 / Built to Be Shareworthy
Be the confident brand people remember and return to. Turn one-time customers into genuine fans who want to buy, recommend what you do, and stay connected for the long haul.
Designed to do actual business
I only knew what I didn’t want, she handled the rest
"Katie pulled a clear, cohesive brand out of a client who didn't have one yet, and she made the process easy the entire way. If you know your brand deserves better but can't put words to what "better" means, hire Katie."
Dr. Timmy Foster
Upgraded Human Wellness
No more holding our breath when donors google us
“We empowered Katie to run with our vision, and she laid everything out beautifully. We went from a simple golf sign-up page to a site that looks legitimately established and incredible.”
Michael Krystalla
James Krystalla Foundation
She took a feeling and built an entire world
"I had a vision for the feeling behind my business, but had no idea how to translate it visually. Katie built an elevated, recognizable brand from the ground up that keeps growing with me."
Lauren Saint-Louis
LSL Fitness
READY TO LAUNCH?
How we can work together
From fresh launches to full rebrands, I design intentional visual systems and custom websites built to attract your ideal audience.
Brand Design
For founders ready to look established, credible, and unmistakable. Whether you just need the core basics to get up and running quickly or a full design kit so you look consistent everywhere, we can size it up or down to fit where you’re at.
Website Design
For businesses that need an internet home that’s polished, works smoothly, and actually brings in clients. Whether you’re looking for a simple, fast launch site or an in-depth custom build tailored from scratch, we’ll shape it around your goals and budget.
For Everything in Between
HOURLY
DESIGN
SUPPORT
Need a targeted refresh, ongoing support, or standalone design assets? Add these to an existing project or book as standalone deliverables.
START YOUR PROJECT
Website Audits & Simple Refreshes
Packaging & Print Collateral
Signage & Storefront Branding
Social Media Support
Email & Newsletter Design
Presentation Slide Design
Featured Projects
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![Laptop on wooden table displaying a webpage for a bakery called Richaud Petite Bakery, with a green and white design, and a message 'COMING SOON TO THE WEST VILLAGE'.]()
Richaud Petite Bakery
A vibrant brand and digital ecosystem taking a wholesale favorite brick-and-mortar.
READ MORE -
![Laptop on wooden desk displaying the Luxo Beta website with space-themed images, accompanied by an open notebook, colorful markers, and a disposable coffee cup.]()
Luxo Beta
A dynamic, tech-forward platform built to showcase rapid venture innovation.
READ MORE -
![Laptop displaying Upgraded Human Wellness website on a wooden table, with a white coffee mug nearby and a textured beige wall in the background.]()
Upgraded Human Wellness
An authoritative, design-led digital space built for an elite wellness community.
READ MORE -
![Person looking at a laptop displaying a fitness website with an image of a woman in athletic wear and text promoting self-care and luxury fitness services, on a wooden table with notebooks, a smartphone, and a black tumbler.]()
LSL Fitness
An editorial digital presence designed to elevate personal coaching and drive conversions.
READ MORE -
![A workspace with a laptop displaying Samira Sohail's personal website, a black desk lamp illuminating the area, a potted plant, a headset, and a computer mouse on a white desk.]()
Sammira Sohail
A chic personal portfolio crafted for speaking engagements and venture work.
READ MORE -
![A person using a laptop on a wooden table, viewing a webpage for the James Krystalla Foundation fundraising event, with a family photo and donation buttons visible.]()
The James Krystalla Foundation
A credible digital home built to sustain momentum and charitable giving.
READ MORE -
![Person using a laptop with a webpage titled 'Welcome to Sepia Voices' open on the screen, focusing on a radio program about African American jazz and blues music.]()
Sepia Voices
A high-converting pre-launch website and subscriber engine for an upcoming podcast.
READ MORE -
![Person holding a smartphone with a webpage titled 'The Battery', featuring a historical image at the top, sitting outdoors on a gray surface.]()
NYC Revolutionary Trail
An interactive digital tour bringing New York’s revolutionary history to life.
READ MORE
Why hiring a design partner changes everything
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Anyone can enter a prompt or download a theme, but manufactured shortcuts can’t capture genuine nuance. We shape an original aesthetic tailored specifically to your story and market.
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Not sure which platform fits, what hierarchy works, or how to articulate what you do? You don’t have to guess in a vacuum. We collaborate directly on structure, messaging flow, and visual storytelling to pull the best version of your brand into focus.
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High-caliber clients judge quality before they ever book a discovery call or purchase a product. When your visual presence looks intentional, cohesive, and established, your value is obvious and nobody questions your pricing.
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The branding process isn't just about graphics; it forces sharp clarity around who you serve and where you’re headed next. You walk away with a crystal-clear identity that grounds your next phase of growth.
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Fluid responsive breakpoints, custom typefaces, mobile optimization, and platform integrations are all seamlessly handled. No duct-taped plugins, no broken layouts, and no late-night troubleshooting.
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You receive clean, organized source assets and an intuitive Squarespace or Wix backend that you can comfortably manage and update yourself—without worrying about breaking the code.
About JKM Design
Hi, I’m Katie
Creative Director & Digital Strategist
I’m a creative to the core with a non-linear background spanning fashion design, creative event production, and corporate communications. This diverse path is my secret sauce: it means I look at your business through a multidimensional lens, ensuring your brand functions beautifully in the real world—not just on a screen.
Ready to start your project?
Tell me a little about your business and let's schedule a no-pressure chat to map out the best design strategy for your next chapter.