Since this is a personal brand, I drew a lot of inspiration from Lauren's lifestyle, fashion sense, NY-centric mindset, and not to mention the fitness industry as well. From there I created a brand package that is energetic and modern, and speaks to her ideal customer.

Lauren was interested in using Squarespace for it's easy-editing features (post build) and sleek mobile interface since she mainly markets through instagram. We strategized each page layout to prioritize client conversion.

Canva is a great design platform for quick content creation without the need for all the design know-how. I loaded Lauren's Canva account with brand colors, fonts, and multiple logo options to use when creating social media posts to keep the branding consistent between the website and social platforms.

I also designed a business card with a spot gloss treatment that really makes for a standout connection to her brand.